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BITMAPPED VS. VECTOR GRAPHICS

Bitmap Graphic:

A Bitmap Image is nothing more than thousands (or millions) of Pixels arranged to create an image. A logo in a bitmap format is limited to it's resolution - the larger the images increases past it's designed resolution the worse it will look. Bitmap images also can not be printed in spot color (one ink for each color).Photos and images created for the web tend to be bitmap images.


Common bitmap applications include Adobe PhotoShop and Corel PhotoPaint.

Common bitmap formats incude PNG, TIFF, PSD, JPEG, & GIF.

 

Vector Graphics:

Instead of pixels to represent an image, a vector drawing applications draw shapes which can be independently manipulated. This applications use mathematical guides to tell the screen to draw an object at a certain angle and size. The objects are resolution-independent, meaning that they can be resized and not loose any clarity. This can be a considerable benefit in logo design as the image often has to fit on several different size formats.

Common vector applications include Adobe Illustrator, Macromedia Freehand and CorelDraw.

 

Need to Vectorize your logo?

 

Screen Printing Tips

Bitmap vs. Vector Graphics

How to WinZip Files

Common Graphic File Formats

Types of Color

Symbolism of Colors

Design Elements

 

 

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