TYPES OF COLOR

RGB Color:

This is color based upon light. Your computer monitor and television use RGB. The name "RGB" stands for Red, Green, Blue, which are the 3 primaries (with green replacing yellow). By combining these 3 colors, any other color can be produced. This color method is only used with light sources; it does not apply to printing. Web related graphics however can be saved in RGB.

CMYK Color:

This is the color method based upon pigments. "CMYK" stands for Cyan, Magenta, Yellow, and Black (it's what the K stands for). Using these 4 colors, most other colors can be achieved. This is the method used by printers the world over. When a job is printed in "Full Color" it is printed using CMYK inks.

 

Pantone (PMS) Color:

This is yet another printing color method. PMS stands for "Pantone Matching System," and is a large list of specially mixed colors made by the Pantone Corporation. Instead of using CMYK to create colors, the pigments are created individually for purity. For example, if I wanted to use a Red-Violet color, I'd pick PMS 233M. The color would be made exclusively for my project and would always print exactly how I want. They can be useful for projects with few colors or printed along with CMYK.